Digital Platform
The core of a Netflix-style streaming service, built so a sector can turn it into its own content platform: multi-language delivery, live sessions, and one admin panel to run it.
SCOPE
One team. End-to-end ownership. Our own products.
2SERVICEAREAS
2023PROJECTYEAR
İSTANBUL / KOCAELİ
What we built
- YEAR
- 2023
Digital Platform builds the core of a video streaming service without tying that core to one industry. The starting point is familiar: whatever Netflix, Prime Video or Disney+ puts in front of a viewer. A catalogue, a player, membership, access control. The difference is that when the content type and the business model change, the same core adapts instead of being rewritten.
The reason is practical. Every organisation that wants a streaming platform needs the same foundations: uploading content, categories, deciding who sees what, playback, search. What they build on top is entirely different. In a language school, content is ordered by level, an A1 student never sees a C1 lesson, and the path opens as they progress. For a pharmacists' association the archive comes second and the live seminar comes first: attendance during the broadcast, access to the recording afterwards. One infrastructure, two completely different products.
So the architecture had to stay independent of the content model. Catalogue structure, access rules and the delivery layer were separated. The answer to "who can see what" changes per sector while playback and distribution stay untouched. In corporate training that rule becomes a department, in a sports club a membership tier, in a conference archive a ticket type. The code stays the same, the rule changes.
Multi-language support follows the same logic. Interface, content metadata and subtitle layers are managed apart. A platform can launch in one language and add others later without reprocessing its library.
On the management side the goal was plain: let the organisation run the platform without waiting on a developer. Uploading content, defining categories and levels, setting access rules, scheduling live broadcasts and managing users all happen in one admin panel. The real cost of a streaming platform is not standing it up but operating it every day, and the panel exists to bring that cost down.
Problem, audience and scope
PROBLEM SOLVED
Organisations building a video platform repeatedly need the same foundations, yet catalogue structure, access logic and the priority of live delivery change from one sector to another. The project had to create a shared streaming core that could absorb those differences without turning each deployment into a separate software fork.
TARGET USERS
- Language schools and education providers delivering level-based video learning
- Professional bodies and associations operating live seminars alongside a recording archive
- Organisations controlling content by department, membership tier or ticket type
DEVELOPMENT TIMELINE
Development of the product core began in 2023. It progressed as an incrementally expanding product with sector-specific variants rather than a one-off installation; the total project schedule is not public.
Application screens
The interface studies below represent the verified catalogue, live-session and administration flows. No real organisation data is shown.
Content catalogue
Categories, levels and available content are organised in one discovery view according to the user’s role.
Live session
The scheduled broadcast, live state and recording that later enters the archive meet on one content page.
Administration panel
Content, access rules, language layers and the broadcast schedule can be managed without waiting on a developer.
System architecture
The architecture separates the content model from catalogue structure, access rules and delivery. Sector-specific behaviour lives in the rules layer while playback, live delivery and distribution remain part of one shared core.
Technical challenges
- Modelling sector-specific catalogue and access behaviour without forking the shared codebase
- Bringing live and recorded content into one catalogue without making them feel like separate products
- Managing interface, metadata and subtitle languages independently
- Enabling the operations team to run daily content and broadcast work without developer intervention
ARCHITECTURE LAYERS
- 01
Catalogue model
Organises content through structures such as category, level and programme that can change by sector.
- 02
Access rules
Determines who can see which content by level, department, membership or ticket criteria.
- 03
Delivery layer
Serves recorded video and live sessions through the same catalogue and user model.
- 04
Operations and localisation
Brings content, users, scheduling, interface copy, metadata and subtitles into one operational panel.
Measurable outcomes
SYSTEM OUTCOMES
- One core
Multiple sector models
The same delivery foundation can adapt from level-based education to membership-based access through different rules.
- Two delivery modes
Live and recorded content
A live session and its later recording became one catalogue flow instead of separate operations.
- Three language layers
Independent localisation
Interface copy, content metadata and subtitles can be managed independently.
- One admin panel
Daily operations
Content, users, access and live scheduling were brought into the same operational surface.
Highlights
A streaming core independent of the content model, adapted per sector
Access rules by level, membership or department, without touching the playback layer
Recorded content and live broadcasts working side by side on one platform
A multi-language structure with interface, metadata and subtitle layers managed apart
Content, access and live-broadcast scheduling run from a single admin panel
Technologies used
- A core independent of the content model, with catalogue, access and delivery separated
- An access architecture that changes per sector without touching playback or distribution
- A delivery layer carrying recorded content and live broadcasts together
- A multi-language structure with interface, metadata and subtitles managed apart
- An admin panel running content, categories, levels, access and live scheduling with no developer in the loop
Frequently asked questions
How does one infrastructure adapt to different sectors?
Catalogue structure, access rules and the delivery layer were built apart from one another. The answer to "who can see what" changes per sector while playback and distribution stay untouched. In a language school the rule is a level, in corporate training a department, in a sports club a membership tier, in a conference archive a ticket type. The code stays the same, the rule changes.
How flexible are the access rules?
The rule is a layer independent of the content model, so adding a new criterion does not mean touching the player or the delivery path. In a catalogue ordered by level a student never sees a lesson above their own and the path opens as they progress. The same mechanism works with a membership tier or a ticket type.
How do live broadcasts and recorded content work together?
They sit in the same catalogue. A seminar opens for attendance while it is being broadcast, and its recording becomes available in the archive afterwards. That mattered for organisations where the archive comes second: there the product is the live session, and the recording is its continuation.
Does adding a language later mean regenerating the content?
It does not. Interface, content metadata and subtitle layers are managed apart, so a platform can launch in one language and add others later. A new language means adding a translation to layers that already exist, and the library is not reprocessed.
Is a developer needed to run the platform day to day?
No, and that was the point. Uploading content, defining categories and levels, setting access rules, scheduling live broadcasts and managing users all happen in one admin panel. The real cost of a streaming platform is not standing it up but operating it every day, and the panel exists to bring that cost down.
Planning a streaming platform for your organisation?
Let’s design the catalogue model, access rules, live-delivery requirements and operational workflow together.
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